It starts out as a simple idea by someone liberated from conventional thinking and the beaten path. With perseverance and dedication, it gains momentum and rapidly becomes a viable concept. As it evolves, it grows into an adventure and becomes the mission. The entrepreneur in charge is now poised to turn the original idea into a phenomenal commercial achievement. And this is where the epic story of success begins. As is demonstrated in this book, the exceptional entrepreneur need not have been born with a silver spoon in his mouth. Or to have been a graduate from an Ivy League school. Or to have been equipped with an outsize cerebrum. Far simpler and primal qualities will aid him in his pursuit and attaining a position in the pantheon of the super-successful. To succeed on the treacherous path of business, the model entrepreneur embarks on a journey of self-discovery and never stops.